Sonic OS
Explore the sound of competitors, test your sound, implement, and create recognisable sonic assets from voice to music. Powered by AI, cloud-based, and built for collaborative teams.
Tools powered by amp
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  • sonic-check
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Tool Ecosystem

Making Your Brand Sound Better

amp helps brands become Super Sonic by carefully researching, planning, creating, and tracking target audience sonic behaviours and competitor brand sonic positioning. Exceptional Sonic requires an understanding of data-driven Sonic Principles connected to brand goals and product value propositions.

With the three core tools, from brand research to creative sonic implementations, amp’s unique sonic workbench is insight-focused, user-friendly, and ready for global market-driven implementations.

Sonic Check.

Test + Plan your Sonic

A cloud-based platform used for testing sonic assets in pre-market conditions, measuring their impact on brand recall, authenticity, emotional engagement, uniqueness, including brand fit. Market research techniques, AI-driven rapid and real-time testing, connect with consolidated data to measure and value brand sentiment.

Sonic Check efficiently recommends all viable sound options and confirms optimal decisions for any sonic asset: from short UX/UI sounds or sonic logos to music tracks and soundtracks for commercials and films.

Sonic Space.

Manage + Expand Your Sonic

A secure, customisable cloud-based repository of a brand’s sonic assets created to support brand teams and agencies on their journey to Super Sonic. Sonic Space uses AI-based neural analysis to evaluate tracks based on tonality, genre, and mood to further assist in data-driven decision-making in creating digital assets for 360º brand communication.

Attached to Sonic Space is Creation Station, which enables scalable audio production and gives stakeholders the option to create fully produced, branded audio assets for their audio-visual content using the power of AI and machine learning.

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